{"id":2609,"date":"2020-11-09T12:46:12","date_gmt":"2020-11-09T11:46:12","guid":{"rendered":"https:\/\/geko2.factoryfy.com\/black-friday-tips-and-tricks\/"},"modified":"2021-11-03T11:14:17","modified_gmt":"2021-11-03T10:14:17","slug":"black-friday-tips-and-tricks","status":"publish","type":"post","link":"https:\/\/geko.cloud\/en\/black-friday-tips-and-tricks\/","title":{"rendered":"Black Friday Tips and Tricks"},"content":{"rendered":"

How to get my website ready for Black Friday.<\/h2>\n

As every year, Black Friday<\/strong> arrives to offer the biggest discounts on all kinds of products, more and more stores are jumping on the bandwagon, and this year more than ever, online shopping<\/strong> will be promoted to avoid coronavirus<\/strong> infections. This means that online stores will have to prepare their platforms to support a notable growth in demand these days.<\/p>\n

We’ve all experienced those moments when a website goes down, we try massively to take advantage of a unique offer or a very popular product at a very low price. But is this normal? Why do websites collapse when many users come at once? \"\"<\/a><\/p>\n

Here are a few tips for websites down in times of crisis and increase in traffic, because a proactive website is worth two!<\/p>\n

First, let’s analyze the problem, your website may fall down for any of the following reasons:<\/p>\n

 <\/p>\n

1. Capacity plan<\/strong>:<\/p>\n

Review the limitations of your hosting plan<\/strong> in terms of growth in both computing and storage capacity.<\/p>\n

Are your services able to scale automatically? What is the usual loading capacity of your platform<\/strong>? What is the growth margin of your business in sales VS what your platform can tolerate without suffering service impairment?<\/p>\n

These are some of the questions you should ask yourself to face a Black Friday<\/strong> at a growth level, to anticipate the behavior of your systems at specific demand peaks.<\/p>\n

Review your monitoring<\/a>, scaling strategies and operations proactively.<\/p>\n

2. Demand peaks:<\/strong><\/p>\n

As it is the case, during Black Friday<\/strong> many people will access your website and you need to choose a hosting that foresees the future: a dedicated server, private server, cloud hosting<\/strong> or reseller hosting<\/strong>.<\/p>\n

Remember that in the face of abrupt growth peaks, traditional growth methodologies are not enough, you must anticipate over-dimensioning by time slots.<\/p>\n

3. Resource overloads:<\/strong><\/p>\n

The resources of your system architecture and database can become saturated by these traffic peaks mentioned above. It is important to prevent them, detect them in real time and know your response time to failures and average recovery time. Train it and know your predictable growth failure points.<\/p>\n

Create alerts that keep you informed and help you anticipate these saturation situations.<\/strong><\/h4>\n

Overloading can mean loss of customers, brand reputation and above all: lost sales.<\/p>\n

4. Your website is not optimized:<\/strong><\/p>\n

Optimization<\/strong>, both of the applications and of the infrastructure, is key for the speed and loading times of your website. To do this you must take into account a variety of points:<\/p>\n